Why Don’t Individuals Do the Same?
Clients, bosses, and investors need to know what YOU do. They need to know what makes YOU different from your competition. They need to understand your value to THEM. So why do individuals go into the world hoping they say the right thing at the right time for the right audience?
Some people call it an elevator pitch; others call it a personal tag line. Either way, the exercise of crafting a strong elevator pitch can be incredibly valuable even if you never use it, which you should.
Here are 3 reasons you should put some effort into preparing a strong elevator pitch.
1. Opportunities present themselves every day.
You may find yourself sitting next to a potential client or influencer at the airport or your local Starbucks. If you do, are you ready to make yourself memorable (in a good way)? Are people who ask “What do you do?” wanting more info and asking to meet up again? Most of us are not great off the cuff, so having your message, keywords, and phrases that articulate your value at the ready means you are more likely to create traction from those opportunities.
2. Preparation allows you to edit.
When we want to sound valuable to someone, we tend to go on and on. We want to make sure we mention all the great things we do, where we have worked, and who we know. There is never a situation where doing the majority of the talking attracts clients or even get you a next meeting. By taking the time to decide in advance what is most important to your audience and how to stand out from your competitors, you can edit out all the added jibber-jabber that makes people’s eye glaze over.
3. It works.
If you take the time to craft, edit, and tweak your pitch, you will pique their curiosity, make yourself memorable, and begin to create rapport. The added bonus is that you will feel more comfortable talking not about yourself, but your value. That’s where the money is.
So what does your personal messaging say about you? Share your thoughts in the comments.
Send Monique your question for next month’s Q&A column!