I have been using a picture of Donald Trump as an example of Authenticity for years. Every time his picture came up next to the word authenticity, audiences laughed. But the truth is whether you liked him or not, you always knew who he was, what to expect and what he thought. He never behaved out of character. That is why his brand is doing so well with potential voters.
Audiences are becoming more and more attuned to inauthentic and manufactured speakers, whether they are on the campaign trail or at a conference. That is why Authenticity is the cornerstone of anyone’s speaking style or leadership style for that matter.
Don’t try to “Present like Steve Jobs” or to lead like your favorite boss. Be authentic. Be yourself. That is at the root of confidence. Anything less and you’ll fall short of your goals.