Not to show my age, but I remember when music videos took over the music industry. No artist could get a number one hit without a video. Often, the video was better than the song and that made the hit. Video gave context to the song and allowed listeners to build a connection with the artist. The same is still true today. There is a reason why YouTube is so popular for both work and fun. People feel more connected to information, ideas and people when watching videos. It can be a powerful tool. So why not use it to your advantage. Facetime instead of calling. Leave a Skype message instead of emailing. Any opportunity you can take to connect more closely with a client, colleague or prospect, the better. Rapport is very hard to build, and even harder to maintain via phone and email is even worse. So take the extra minute or two to connect with video and feel free to send me one with any questions you may have.
Now I have to go and make some videos.